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HiPPO is a brand that’s been around for quite some time now, and even has the endorsement of several notable players, including major champions Ian Woosnam and John Daly. Despite this, and the brand’s position as one of the leading golf brands in Europe, the brand is still relatively unknown among many casual and even serious golfers in North America, leading many on this side of the Atlantic to question just who HiPPO is, and just what do they have to offer that may be of interest to them.
HiPPO is a brand with an impressive pedigree dating back to 1989, and an established tradition in Europe of releasing quality products. They’re not an overly prolific company, instead focusing on quality over quantity. They’ve won the European Golf Industry Awards as voted on by the public 4 times, and have received glowing reviews of some of their recent products from major golf publications such as Golf Digest.
The first thing you’ll likely notice about HiPPO clubs is their design. Perhaps owing to their European origin, or simply to the visionaries behind them, HiPPO clubs look quite unlike anything else you’ve ever seen. Their colorfully and stylishly designed, with sharp features and angular curves that lend them a high-tech appearance no other clubs I’ve seen can match. Even their putters have some of the wildest and most original designs you’ve likely ever seen. For a game that is very much mental, feeling like you have a piece of advanced technology in your hands can truly be a powerful tool before you’ve even hit a shot with them.
The HiPPO golf line focuses on game-improvement, meaning the majority of their various sets are in what would be considered the upper-echelon of clubs. Their most notable sets are their Hex, Hipster, and it lines of equipment. While their focus is largely on woods and irons, they have developed full sets of clubs, as well as individually sold wedges and hybrids, in addition to the putters mentioned above. More importantly, the HiPPO sets are typically very affordable in relation to some of the other sets considered to be in their same technology and effectiveness range.
Owing to their relative obscurity in the North American market it may not be easy to track down some of their products. Even major North American golf retailers such as GolfTown don’t stock HiPPO products, though they may be willing to order a set for you. In most other cases, your best bet will be to find a used set locally, or import a set from a European retailer. The costs associated with shipping golf clubs from Europe will cut back on any savings the clubs may have bestowed over other brands, but it may still be worthwhile to do so.
If you’re in the market for high quality clubs at an affordable price (and really, who isn’t?), as well as clubs that will likely be the talk of your foursome or country club due to their incredible designs, the HiPPO brand would be a great place to look. Just be advised that they may not be quite as easy to track down as you’d like them to be.